Photo Credit: Google
Raise your hand if you remember Mary-Kate and Ashley Olsen from Full House. The twins themselves have grown into media powerhouses and style icons and that speaks volumes from their fans who have been following them for much longer. Both of their fashion lines, The Row (Ashley Olsen) and Elizabeth and James (Mary-Kate Olsen), have been so successful that the twins plan on taking another hit.
Photo Credit: Fibre2Fashion.com
Enter Olsenboye. Olsenboye will be an economical line of casual sportswear and accessories for teenagers at JC Penney.
Olsenboye is named after the Olsens ancestral name and plans to bring sophistication and aspiration to their Juniors department while offering young customers new, fashion-forward merchandise at budget friendly prices. The brand will be targeting teen trends around the world, providing the Juniors customer with constant changes for fresh, fun-spirited, and edgy new looks.
Olsenboye will make it’s first debut in JC Penney on November 6th, with a full launch during the Spring of next year. Keep your eyes peeled!
